Categorized | Apple, Featured, iOS, Tablet News

iPads own the internet

More bad news for Android firms: despite their best efforts, the iPad is not just the world's most popular tablet, but the most-used one too. According to the latest tablet figures from ComScore, iPads now account for more web traffic than iPhones. That's a lot of traffic: mobile devices now account for nearly 7% of all US web traffic, and iOS devices are responsible for 58.5 percent of that.

The figures are even more impressive when you break them down: two-thirds of mobile traffic comes from smartphones, and tablets make up the remaining third; of that traffic, iPads account for a staggering 97.2%. It's yet more evidence that when Android firms boast of shipping huge numbers of devices, those devices aren't necessarily being bought in equally huge quantities.

The growth of tablet traffic matters to more than just manufacturers, however. ComScore points out that nearly half of tablet owners are using their devices to shop. "Tablet owners exhibited significant use of their devices throughout the entire online shopping process, from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent)."

There are two key bits of information in ComScore's figures: one, when it comes to tablets Apple is so far ahead of other firms it's embarrassing, and two, iOS users - that is, iPod touch, iPhoneand iPad users - are what ComScore calls "heavier than average consumers of internet content". Given that Android dominates smartphone sales, that suggests that iOS's special sauce is its apps.

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